LocationBrea, CA, USAExperience5–10 Years
Drive the growth of OE-quality automotive aftermarket products across North America.
HL Uriman is seeking an experienced Product Specialist III to join the Product Management Team and lead product strategy, lifecycle management, and market expansion for automotive aftermarket parts.
As the exclusive North American distributor for HL Mando, a globally recognized Tier-1 OE manufacturer, we are expanding our presence across major automotive retailers and traditional warehouse distributor (WD) channels.
This role will own product strategy and lifecycle management for key automotive aftermarket categories and play a critical role in expanding market share, improving product coverage, and strengthening competitive positioning in the North American aftermarket.
About the Company
HL Uriman is a leading supplier of automotive aftermarket components and the exclusive North American distributor of HL Mando products.
HL Mando is a globally recognized automotive brand with strong OE heritage and advanced manufacturing capabilities. Our mission is to bring OE-quality automotive components to the aftermarket with competitive pricing and reliable supply.
We partner with major automotive retailers, warehouse distributors, and professional installers across North America to deliver high-quality aftermarket solutions.
Position Summary
The Product Specialist III is responsible for managing and expanding assigned automotive aftermarket product lines through strategic planning, product development, and lifecycle management.
The ideal candidate combines strong aftermarket product knowledge, analytical capability, and channel expertise to support growth across traditional Warehouse Distributor (WD) networks and major automotive retail programs.
This position works cross-functionally with sales, supply chain, engineering, and marketing teams to develop competitive product programs that meet market demand and drive profitable growth.
Key Responsibilities
Product Strategy & Lifecycle Management
- Develop and execute product strategies aligned with company growth objectives.
- Manage the full product lifecycle including product introduction, pricing, positioning, and phase-out.
- Identify product line gaps and expansion opportunities based on vehicle population and market demand.
- Monitor product performance, sales trends, and profitability.
Market & Competitive Analysis
- Conduct ongoing analysis of automotive aftermarket trends and competitive product offerings.
- Evaluate competitor pricing, product coverage, and brand positioning.
- Provide actionable insights and recommendations to strengthen competitive advantage.
Product Development & Launch
- Collaborate with engineering, sourcing, and quality teams to develop new aftermarket parts.
- Define product specifications, application coverage, and quality standards.
- Manage new product launches including catalog data, packaging, and sales enablement materials.
Channel & Sales Support
- Partner with sales teams to support customers including traditional Warehouse Distributors and major automotive retailers.
- Provide product training, technical support, and competitive positioning.
- Support key customer programs, product presentations, and growth initiatives.
Pricing & Profitability Management
- Develop and maintain pricing strategies aligned with market positioning.
- Monitor cost structures and margins to ensure product profitability.
- Recommend pricing adjustments based on market conditions and competitive analysis.
Product Data & Catalog Management
- Maintain accurate product data including vehicle applications and technical specifications.
- Support aftermarket catalog standards such as ACES and PIES.
- Ensure proper product information distribution across customer platforms and catalog systems.
Qualifications
- Bachelor's degree in Business, Engineering, Automotive Technology, or related field.
- 5–10 years of experience in product management, category management, or product development in the automotive aftermarket.
- Strong understanding of automotive components, vehicle applications, and aftermarket product lifecycle management.
- Experience supporting traditional Warehouse Distributor (WD) networks and large automotive retailer channels.
- Strong analytical, problem-solving, and project management skills.
- Excellent communication and cross-functional collaboration abilities.
Travel Requirements
- Ability to travel internationally as needed.
Required Technical / Tool Skills
- Proficiency in BI Tools, Advanced Excel Functions, Catalog Systems, and ERP Systems.
Soft Skills / Leadership Skills
- Vendor Management
- Time Management and Prioritization
Preferred Experience
- Experience working with major automotive aftermarket retailers such as AutoZone, O'Reilly Auto Parts, Advance Auto Parts, or NAPA Auto Parts.
- Experience working with major WD groups such as Parts Authority, Federated Auto Parts, or The Automotive Parts Services Group (APSG).
- Knowledge of aftermarket catalog standards (ACES / PIES).
- Experience launching or managing private label or OE-alternative automotive product lines.
Key Competencies
- Product lifecycle management
- Automotive aftermarket market knowledge
- Strategic thinking and market analysis
- Cross-functional leadership
- Data-driven decision making
- Customer and channel focus
Why Join Us
Joining HL Uriman means becoming part of a company focused on long-term growth in the North American automotive aftermarket.
You will have the opportunity to:
- Help expand a globally recognized automotive brand
- Influence product strategy and market growth
- Work closely with major retailers and WD distribution networks
- Collaborate with experienced professionals across product, sales, and supply chain
- Build a career within a fast-growing automotive aftermarket organization
What We Offer
- Competitive compensation package
- Performance-based incentives
- Comprehensive benefits
- Professional development opportunities
- A collaborative and growth-oriented work environment